1.Current Condition of Chinese sport shoes market
China is one of the biggest sport shoes production bases in the world, most international famous sport shoes brand had been settled down in China. Perfect shoes production chain, favorable production organization ability, lower labour force cost and skillful mechanic, all of above conditions have great temptation to every merchant. At the present time, the more alluring condition is huge Chinese market which will front for 2008 Olympic Games. Mature Adidas, athletic Nike, fashion LiNing, these are famous nohu com sport shoes brand visualize in China. In Chinese customers’ eyes Adidas’s visualize is a mature man, Nike is a young athlete, Nike have more market quotient than Adidas in China inland, and most customers think that LiNing brand’s visualize prolocutor is still LiNing. Comparing to visualize extending of these brands, Nike prefer athletes, he adopt pyramid visualize extending stratagem, it means from tower tip top athlete to nation team, and to NBA league matches province team, till make up common callan basketball activities, involve four grade basic in the whole sport things market. The quantity of top athletes is least, but they have strong radiant strength. Nike company’s brand visualize extending is more successful and without doubt, so Nike shoes is most popular in China, for example, Nike’s classical style jordan shoes,nike shoes,nike dunks, air force ones, air max is especially popular for callan.
2.The influence of Beijing 2008 Olympic Games to enterprise market mode
With the approaching of Beijing 2008 Olympic Games, more and more Chinese customers attend in various of sports, and the professional demand to athletics equip is advancing. Even routine sports items just like canter, customers who in top cities begin already showing their professional requirement. It can be seem from the future developing current, sport shoes market will be more fractionized, and fractionize not only involve new empolder market which brand concentrate comparatively rather low, but also involve original professional market, for example training sport shoes, with more fractionizing in service crowd, the blank of top professional product will be filled up. Chinese homemade sport shoes should stand in the base of serving for the masses customers and then develop professional products in various sports items, it will bring durative income accompany with boosti